(image Source: Epic Portions)
BY CELIA MURRAY
ANCHOR ANA COMPAIN-ROMERO
Grab your hot sauce--
Taco Bell is now serving up burritos for breakfast.
ABC dishes up the details.
“And for those seeking a breakfast burrito you can now go to Taco Bell. The fast food chain has introduced a breakfast menu in 800 stores planning to offer the menu in all stores by 2014.”
The chain released 11 breakfast items including burritos with eggs and steak, sausage and egg wraps and hash browns. A WUSA reporter sees the sunrise taco menu as a strategic move for the company-- which has so far missed out on the booming breakfast industry.
“Breakfast has become the most important meal of the day for restaurants. It accounts for nearly all of the industry’s growth in the past five years.”
Taco Bell has reportedly been cooking up the FirstMeal menu for the past five years. But InvestorPlace’s Jeff Reeves says the taco joint’s too late to the dance.
“Taco Bell’s push may spark curiosity, but its very late entry makes it questionable whether sales will find traction. It’s harder to lose money on breakfast … but that doesn’t mean Taco Bell has found a cash cow.”
But a Diets in Review blogger doesn’t agree. According to QSR WEB ‘breakfast generates about $42 billion in annual sales in the restaurant industry.” But just because it’s a potential money-maker, says Diets in Review, doesn’t mean it’s a good deal for consumers.
“Taco Bell’s entry to the breakfast market is an attempt to avoid any final nails in its coffin. …
Of course they’d want their fair share of a business set up to make the citizens of our country fatter, sicker, and ever-more dependent upon their convenience foods.”
Still - it looks like the Mexican-inspired breakfast is here to stay. Taco Bell plans to begin selling breakfast in its 5,600 locations nationwide by 2014. But the breakfast will only be available until 11am.
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